Here are two simplified definitions of media convergence and synergy to help you get started on the reading.
Convergence can be separated into at least two categories:
1. Technical convergence – in which technologies are used to pair media products: TVs with gaming consoles, PCs with CDs, Virtual reality kits with gaming consoles etc.
2. Corporate convergence – where companies converge to maintain control over ownership/rights and to maximize royalties.
Media Synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media.
Assignment 1: Read the following article "Media Convergence 101" Please read the entire article. Although it is quite long and much of what you need to know is at the end, the beginning gives vital background information. You will then post a comment to this blog post, of at least 300 words, on what you learned about media convergence and how this information relates to the genre or genres you have focused on this year.
Assignment 2: Create a PPT in which you find 5 examples of Media Convergence and Synergy. These examples must be within the last 6 months to be current. You should have at least 3 slides for each example. Show what the convergence is what does, and how increasing visibility and market share for all parties.
Just in case you wish to look ahead at a sample exam and candidate responses from the most recently released responses, here are the links to do so.
Samples Candidate Responses (High, Medium, Low)